This webinar explored the new ways to discover to grow your CRM, capture your audience's undivided attention, and continue the conversation all the way to purchase. To make this possible we need to create personal experiences, using customer's unique data to make it happen.
Here’s an example of how you can personalize your customer communication by gathering proper data and leveraging your CRM.
With a deeper understanding and proper data collection, you're able to set-up your CRM to support personalizing your marketing campaigns.
Effective personalization requires brands to understand their customers in order to communicate with them at different stages of their life, and build a more tailored brand experience from beginning to end.
Historically, retail stores have played the middle man, making it impossible to gather data from consumers. Today, we're now entering a new digital era where gathering data is not the challenge anymore, but gathering it correctly, organizing it, and managing is.
About Sampler: Sampler is the leading self-serve digital product sampling solution for brand and agency marketers. Since founded in 2013, Sampler's mission has always been to make product sampling targeted, measurable and turnkey. Sampler has worked with over 200 brands of all shapes and sizes including Kraft-Heinz, Mondelez and L'Oreal. www.sampler.io
About Multitüd by ODAIA: Multitüd gives merchants visibility into who their customers are by using an AI-enabled customer segmentation and analytics platform. This allows Shopify merchants to inform their campaign creative, improve their audience targeting and media activations. www.multitud.ai
Kelly Stewart, Director of Marketing, Sampler
Helen Kontozopoulos, Co-founder, Multitüd by ODAIA
Source of images: Sampler
Join me next week, as I emcee #FITC Spotlight #UX #UI online event! With Google, Adobe, Asana and more!
Join me July 9th for this exciting 1/2 day (1pm to 5:30pm EDT) online event for designers looking to extend their UX skills with five amazing talks and Q&A from Google, Adobe, Asana, Center Centre – UIE, and the Nielsen Norman Group.
User experience and interface (UX/UI) design is still one of the fastest growing fields of web design, and the discipline is constantly changing and innovating. Everybody relies on great UX – from commercial and retail platforms needing to keep up with the user’s habits of scrolling and shopping on the go, to medical and scientific applications, virtual and augmented reality, and entertainment fields all looking to advance their apps and websites with an intuitive and functional user experience.
A recent study showed that the average user engages in over 2,600 daily interactions with their phone, spending 145 minutes a day across 76 sessions a day. How do you ensure your clients, customers, users, and fans all get the easiest, and most rewarding (for you and them) experience in only a few clicks, swipes, or scrolls?
I'm really looking forward to Catt Small's talk: Like a Phoenix: Becoming a More Resilient Designer A digital product designer’s story of failure, self-empowerment, and redemption. Over the span of two years, Catt Small experienced the highs and lows of product development—all on the same team. She will share ways to improve your persuasion skills, create a better working relationship with your peers, conduct more holistic research, and ultimately create and release a better product.
My Speaker spotlight:
Get your tickets: https://fitc.ca/event/slux20/
Future. Innovation. Technology. Creativity.
FITC is the #Future of #Innovation, #Technology and #Creativity.
We host events that inspire, educate and connect digital creators around the globe.
About Tribal Scale:
A digital innovation firm with a mission to right the future.
Not a massive development shop, VC firm, or design agency. But a unique group of skilled individuals, all feeding on one another's talent. Empowering businesses to grow their success; whether that's transforming their process, building products from a vision, establishing a brand, or supporting from the back-end.
June 22, 2020
Helen Kontozopoulos, Co-founder, ODAIA.ai
Adjunct Professor, Department of Computer Science, University of Toronto
I was really looking forward to traveling to Cannes, France this year to attend the Cannes Lions. My startup ODAIA.ai was accepted to attend in the startup access program.
I have been working and researching in marketing analytics for the past 8 years, and recently how to integrate emerging technologies, such as artificial intelligence into the mix - especially at the early stages of product development. My focus is to figure out how can AI discovery WHO your customer is from data, WHY they do what do, WHAT platforms and mediums do they use the most, and WHEN will they be most responsive to your brand message?
We've been working with the Dentsu Aegis Network team for a few months to understand deeper how advertising and marketing teams can successfully use artificial intelligence in their customer experience audit. The goal is to create a stronger connection between brand and customer.
This is going to be an interesting online conference where we can listen and learn from the best in the advertising and marketing industry and on how they responding to the accelerated shifts in society, culture, and technology we are facing at the moment.
We can't be at Cannes Lions this year but we can watch it live online! Here are some talks I recommend you check out!
Talks to check out this week:
Monday at #CannesLions
Creative Business Transformation Lions - Isobar's Ronald Ng
Presented by: Ronald Ng, Simon Cook
Every year at Cannes Lions each Jury President is asked to put together a President’s briefing for their jury - a set of guiding principles used to assess every piece of work. Looking ahead to 2021, Simon Cook, MD of Cannes Lions invites the President of the Creative Business Transformation Lions, Isobar's Ronald Ng to share what that briefing looks like today and how the category is set to evolve in response to changes in the wider world at present. Ronald will shed light on the new trends he's keeping an eye on, and look back at some of the award-winners that moved the industry forward, helping set the standards of exceptional creativity that the Creative Business Transformation Lions demand today.
Agile Storytelling - Creating Beyond the Jargon
Panelists: Bill Simmons, Courtney Holt, Mallory Rubin
Storytellers have long entertained us, kept us informed, helped ignite movements and framed our history. As technology, culture and society evolve, so have the ways their stories reach the world and the substance of their messages. Today’s environment demands nimbleness, accessibility and depth. Podcasts are ripe for this moment and it’s no wonder they are the emerging medium of our time.
Join Spotify’s Global Head of Studios, Courtney Holt, for an enriching conversation with Bill Simmons, Founder of The Ringer and Mallory Rubin, The Ringer’s Executive Editor, as they unpack the secrets behind agile storytelling, their content development process during times of change, and how they are making swift decisions without sacrificing the quality that their listeners love and expect.
Tuesday at #CannesLions
Effectiveness in the Age of E-commerce
Presented by: David Tiltman
COVID-19 is forcing brands across categories to shift faster into e-commerce. What does this long-term change in distribution mean for the effective investment of marketing budget?
“Dear White People and Men”
Presented by: Phumzile Mlambo-Ngcuka, Stephan Loerke
Stephan Loerke, CEO of WFA, interviews Phumzile Mlambo-Ngcuka, United Nations Under-Secretary-General, Executive Director of UN Women and Chair of the Unstereotype Alliance.
In this captivating interview, Phumzile Mlambo-Ngcuka shares a personal account of living through the overthrow of apartheid in South Africa. She recounts similarities to the Black Lives Matter movement happening today and calls for white people and men to not waste their privilege in society and use it for the collective good. Stephan asks what measures can be taken by the advertising industry to catalyse change. Phumzile Mlambo-Ngcuka delivers a clear message in response: Brands standing on the side-lines are perpetuating stereotypes, diversity and accountability is paramount and “there isn’t any more time or patience for incremental change”.
Wednesday at #CannesLions
Unity Presents Immersive Media and Storytelling’s Renaissance
Presented by: Tony Parisi
While digital advertising has enabled a whole new scale of consumer messaging, creative storytelling has unfortunately taken a backseat. But there’s an exciting counter-revolution underway, powered by technologies like real-time 3D, AR and VR. Join Unity’s Tony Parisi to learn how creative storytelling and immersive media are opening massive possibilities for marketing and brands across entertainment, events, retail, fashion, e-commerce and more.
P&G Presents Stepping Up - Creativity as a Force for Good
Presented by: Marc Pritchard
The twin pandemics of COVID-19 and racism have once again revealed the deep cracks of systemic inequality that remain in our society, and have brought clarity to what matters. The role of brands and companies in the world has been forever disrupted, making it inescapably clear they have a responsibility to lead change.
Thursday at #CannesLions
Cannes Lions Presents the LIONS Live Debate: How Will These Crises Affect our Industry?Panelists: David Droga, Jean Lin, Lorraine Twohill, Mark Read, Philip Thomas, Steve Stoute
As the industry — and the world — faces the crisis of Covid-19 and its economic fall-out, as well as the challenges of representation and equality thrown into the spotlight by the recent Black Lives Matter protests, Cannes Lions Chairman, Philip Thomas, leads a debate with five industry leaders from across the globe on how our industry will emerge. Among the subjects will be; how will creativity retain centre stage? How can great talent be attracted and retained? What is the future for the agency model? And where does social media go from here?
UWG'S Monique Nelson - What We’ve Learned About Injustice, Inclusion, and Inspiration Amidst Two Pandemics
Presented by: Monique Nelson
2020 is a pivotal turning point for America. Tumultuous times marked by the deadly viruses of COVID-19 and racial injustice have unmasked grave disparities in our society. Monique Nelson, chair & CEO of UWG, the longest-standing multicultural marketing and advertising agency in the United States, and her team are learning and leading to overcome injustice and drive relevant inclusion while finding great inspiration from the perseverance of our community. Creativity is more necessary than ever to accomplish justice, equity, and change. In that spirit, Monique brings together key members of her team to share their ideas, insight, and inspiration in our journey towards progress.
Friday at #CannesLions
Lions Intelligence Presents a Guide to Creative Survival
Presented by: Susie Walker
Since the virus hit, brands have been forced to pivot at breakneck speed in order to meet changing consumer demand. Communications, supply chains, and core product lines have been rethought.
The industry has weathered tough times before. Creativity bounces back. But is this recovery different? What can history tell us?
Susie Walker, Head of Awards at Cannes Lions, has trawled thousands of Cannes Lions winners in The Work to identify how creative communications responded to periods of economic turmoil, from the 80s to the 2000s. What trends and tactics worked then, and which will work now? Which creative trends are set to accelerate? Will the aftermath of this recovery see the creation of new, iconic work?
"Put Your Motherhood on the Table." From Harshada Thakerdusai
Category: Advice That Worked From See It Be It, in partnership with Spotify
Alumni from the Cannes Lions initiative working towards equal gender representation among creative directors share advice that genuinely helped them.
You can find a the whole schedule here: https://lionslive.canneslions.com/schedule
Twitter handles to follow:
About Cannes Lions: Is the world’s most prestigious and coveted advertising and marketing awards, Cannes Lions celebrates creativity through spotlighting best-in-class work from over 100 countries around the world.
#helenissocial at #LIONSlive #LIONSlive2020
#Artificialintelligence in #advertising
I was part of this month's #SaaSChats over on Twitter (@LSPARKGlobal). It was dedicated to Leaders in Tech and our Keys to Success.
Check out the whole chat here:
Customer surveys and focus groups are the typical tools for understanding customer needs, but they don't accurately reflect the customer experience. ODAIA Co-Founder & Chief Growth Officer Helen Kontozopoulos explains how artificial intelligence can help businesses better assess how customers interact with their brand and improve customer experiences as a result.
Host: Michael Bancroft, Globalive Media
Supported by BDC Capital's Women in Technology Venture Fund.
About Globalive Media:
Globalive Media is co-founded by venture capitalist and entrepreneur Anthony Lacavera and media executive and journalist Michael Bancroft. We are a premiere curator and producer of multimedia content focused on business, innovation and technology. Globalive Media produces the globally-broadcast television series Beyond Innovation, which delves into the most exciting technological innovations coming to market that can transform our world for the better.
About BDC Capital:
BDC Capital is the investment arm of BDC- Canada’s only bank devoted exclusively to entrepreneurs. With $3 billion under management, BDC Capital serves as a strategic partner to the country’s most innovative firms. It offers a full spectrum of risk capital, from seed investments to transition capital, supporting Canadian entrepreneurs who wish to scale their businesses into global champions. Visit bdc.ca/capital.
ODAIA is a pioneer in combining process mining, customer journey mapping and AI to deliver sales and marketing insights and process automation tools to enterprise companies globally. ODAIA is headquartered in Toronto, Canada with offices in Switzerland.
The aim is to provide a space for women and allies in the AI community to get together in a relaxed, social environment
About this Event
UPDATE MARCH 12TH: in order to ensure our community's safety, we have moved this event to be online. Join through the Zoom meeting
We’d like to facilitate networking and authentic conversations through a series of lightning talks. The topics can be: career journeys, interesting technical topics, research problems that the speaker is working / has worked on, and so on.
For this Women in AI Social, the aim is to provide a space for women-identified folks and allies in the AI community to get together in a relaxed, social environment, and learn from each other’s journeys. People of all genders are welcome to attend this event, but should respect that the event centers on women’s voices and stories.
6:30 - 6:45 welcoming remarks
6:45 - 7:30 lightning talks
7:30 - 8: breakouts with invited guests
8 - 8:15: closing remarks
Monday, March 9, 2020
In recognition of International Women’s Day on March 9, 2020, the Faculty of Applied Sciences and Technology at Humber College in Toronto hosted “Women in Leadership: Creating a Vision for an Automated World”.
I had to do the talk from home, because I was self isolating, here is the event breakdown:
The event was coordinated by Professor Maryam Davoudpour, Chair IEEE Women in Engineering Toronto Section, and Adriana Ieraci, CEO and Founder of Conveyor Built, Founder of the GYBO Robotics Network and Adjunct Lecturer at the University of Toronto.
Guests from the engineering community heard from an impressive list of women leaders:
Sharing their fearless stories about overcoming obstacles in their careers were discussed by:
The Faculty of Applied Sciences and Technology thanks these women for making a difference and being great role models for women!
International Women’s Day, Microsoft is hosting AI Business School workshops
To celebrate International Women’s Day, Microsoft is hosting AI Business School workshops for women and their allies across the country on March 6 th , 2020.
These events aim to enable participants to think strategically and holistically about the role of AI in their organization and support them in adopting tools and frameworks that can truly drive change in their organizations.
In addition to focusing on the latest advancements in technology, the Toronto event will also explore opportunities for inclusion in AI. The workshop features learning sessions, networking opportunities and a panel discussion featuring influential women working in technology and artificial intelligence to discuss innovations in AI, their career journeys and closing the gender skills gap.
This year, according to ICTC, we can expect 200,000 tech jobs to go unfilled in Canada and by 2022, 27 percent of total jobs will be new. We cannot address a skills gap of this magnitude without tapping into underrepresented groups and we also have an obligation to ensure that the opportunities made possible by the digital economy are open to everyone. This means that there has to be a purposeful effort to upskill underrepresented communities to build a diverse and inclusive workforce with the skills needed to thrive in the evolving digital economy.
The ‘Each for Equal’ panel discussion at the workshop will highlight the challenges and opportunities when it comes to upskilling and explore the gender disparity in the field of AI.
When: February 20, 2020 6:00pm to 10:00pm
Where: The Everleigh, 580 King St. West
Panelists include: Elias Demangos, President of Fortigo Freight Services, Helen Kontozopoulos, Co-Founder, ODAIA.ai, Dr. Catherine Kreatsoulas, MSc., PhD., Harvard TH Chan School of Public Health, Matty Tsoumaris, Partner, Honeycomb Hospitality Group Inc.
Moderator: Gina Alexandris, Senior Director, Law Practice Program, Ryerson University.
I'm the Co-Founder at ODAIA.ai & an Adjunct Professor, at the Department of Computer Science, University of Toronto, Canada