Customer Pathways Interview by Globalive Media

Customer surveys and focus groups are the typical tools for understanding customer needs, but they don't accurately reflect the customer experience. ODAIA Co-Founder & Chief Growth Officer Helen Kontozopoulos explains how artificial intelligence can help businesses better assess how customers interact with their brand and improve customer experiences as a result.

Host: Michael Bancroft, Globalive Media

​Supported by BDC Capital's Women in Technology Venture Fund.

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About Globalive Media:
Globalive Media is co-founded by venture capitalist and entrepreneur Anthony Lacavera and media executive and journalist Michael Bancroft. We are a premiere curator and producer of multimedia content focused on business, innovation and technology. Globalive Media produces the globally-broadcast television series Beyond Innovation, which delves into the most exciting technological innovations coming to market that can transform our world for the better.

About BDC Capital:
BDC Capital is the investment arm of BDC- Canada’s only bank devoted exclusively to entrepreneurs. With $3 billion under management, BDC Capital serves as a strategic partner to the country’s most innovative firms. It offers a full spectrum of risk capital, from seed investments to transition capital, supporting Canadian entrepreneurs who wish to scale their businesses into global champions. Visit bdc.ca/capital.

About ODAIA:
ODAIA is a pioneer in combining process mining, customer journey mapping and AI to deliver sales and marketing insights and process automation tools to enterprise companies globally. ODAIA is headquartered in Toronto, Canada with offices in Switzerland.